I rather enjoyed a trip to Ozwald Boateng‘s shop at 30 Savile Row: I was greeted by Mohommed Ouhtit who keeps shop and Michael Dale who looks after press and was given a tour of the masculine, dimly lit, modern interior of the shop (which presented like a proper salon showroom in addition to a storefront) where they’d just done a presentation for London Fashion Week inspired by Africa on safari and given Oswald’s heritage, it’s an easy dot to connect…
The coolest aspects of the presentation weren’t just the amazing suits, but the large brimmed fedoras of bright primary colors such as lavender, green and a bold primary yellow: A fab collab with Laird London
The artisanal leather harnesses that framed the jackets were done beautifully without breaking direction for S/S ’12. Looking around the modern and cleanly merchandised shop, I couldn’t help noticing the other suits and jackets from the current season, which were so beautifully done as well; iridescent splashes of color for which the shop has become known, shone brightly on their pegs against the nostalgia of the row.
Keep smashing Oz.
Photos: Jimmy Hansen | Backstage Photos: Arteh Odjidja