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Things We Dig: Todd Snyder + Champion Sportswear

Todd_Snyder_ChampionI always big up what hopes to be a decent collab no matter who it is, so, in what promises to be an ongoing collaboration, menswear designer Todd Snyder teams up with active wear giant Champion to carefully craft a 35-piece capsule collection which will include rugged, nostalgic active wear pieces and graphics inspired by the fifties and deeply rooted in surplus Americana: included in the range are sweats, thermals and tees with each garment sporting a standard issue military stamped “T. Snyder” logo.

Prices range from about $55 to roughly $125 but also expand the scope of Champion off the field to include wool flanneled varsity jackets, waxed duffle coats and even slim-fit suiting fashioned from  Champion’s signature reverse weave sweatshirt fabric authentically produced and patiently loomed by WS & Co. which is an aspect of production that Snyder himself proudly weighs in on:

“It’s a high-end knit manufacturer and they have 50-year old flatlock machines, which is the stitch that really sets apart a great vintage sample from newer samples–It’s slower but produces the best stitch.”

The line can be previewed at the upcoming Project tradeshow in NYC and Vegas and hits retailers in August of this year.

Source: WWD


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